Recently, I have been researching digipak covers, and have been playing particular attention to The Kooks because they are the same genre as New York Fund; the band which we have been promoting. The Kooks are also a British band. However, because me and my group don't know our band we are promoting "The New York Fund," we have to use either myself or our male protagonist Tamas to be on the front cover of our digipak.
With the first digipak cover, what stands out above all is the chiraoscuro lighting. For example, the mise en scene is obviously The Kooks standing outside a club, with the lighting standing out strongly and contrasting against the band, so they stand out to a passing audience in a shop. The way around the outside of the digipak cover is dark, connotes mystery and night time, therefore the white typography of the bands name contrasts strongly against the dark mise en scene; again making the bands name stand out to there fans. The camera angle used is simply a mid-shot, however, this is effective because the mid shot enables the audience to view all band members and there choice of costumes.
The second digipak cover differs from the first in terms of camera angle and choice of lighting used. To begin with, the mise en scene is simply a plain white setting, perhaps in order to make the band stand out against the white. Furthermore, the band members themselves are edited in black and white, which connotes a sense of darkness in there music. Also, what particularly stands out is the fact a close up shot is used of a couple band members playing their guitar, which enables their fans to see them actually in action of producing their music; which appeals greatly. Furthermore, what you notice is the drummer being filmed with a long shot, which could be interpreted the guitar players being perhaps more important, or that on stage the drummer is always positioned at the back, connoting a hierarchy of importance. Traditionally, the drummer is always positioned at the back of the stage when performing, which suggests an order of importance.
...However, because we don't personally our group "The New York Fund," we have to use myself and my other group member Tamas to be on the front cover, in order to promote the band successfully... Watch clumsy expression this is very confusing.
ReplyDeleteI like the way you've identified a hierarchy within the band, drummers are conventionally at the back of the stage in live performance or well to the side.