Costumes

As a group, we have decided that because the band New York Fund is an Indie band, we need to base our costumes on what an Indie band would wear. Stereotypically, this would be that our male protagonist would be wearing clothes such as skinny jeans, checked shirts, waist jackets and accessories such as trilby hats, which are items of clothing that particularly make the Indie style stand out to an audience. Below is a picture of a jet black waist jacket, which would either be worn over a checked shirt, or perhaps over a plain white t-shirt. The best colour to use would be black as it stands out against the shirt.




Below is a photo of skinny jeans, which is the main item of clothing which is essential for our male protagonist to wear, as skinny jeans are a classic signifier for Indie bands to wear, and when you watch music videos by bands such as "Razorlight," "U2," and "Pet Shop Boys," you always see them wear skinny jeans. Fortunately, our actor Jonny Lawrence owns skinny jeans to begin with, therefore it wont be a problem for us to get hold of some. Skinny jeans are also a symbol which reflect popular culture amongst young teenagers at the moment, and for the time being they are very much in the trends. Whether or not next year the trends will stay the same next year is a different matter as they could be the considered a laughing stock, yet at the moment they are an important item of clothing to include in a music video as they symbolise Indie bands as the members all wear skinny jeans at concerts and in music videos. More "Indie" bands which are an example of this include Rosalita, which are actually a local Norwich group. I've been to see Rosalita perfrom live at The Waterfront (a Norwich Gig Venue) and they were the spitting image of an Indie band, due to there dress wear consisting of the league singer wearing skinny jeans, checked shirts, and a waist coat.



The next photo shows a picture of a trilby hat, which although isn't an essential item to have our male protagonist wear, it tops of the Indie look, as a trilby hat is quite individual and stands out to an audience. A trilby hat would also stand out on a music video because it looks unique and makes our male protagonist stand out and look more eye catching. Furthermore, the most important reason is that a hat will help make our actor look like he defiantly belongs in an Indie music video.

The final photo shows a checked shirt, which as a group we thought would look stylish with a black waist coat over the top. Checked shirts are always worn by members of Indie bands and are very current at the moment in terms of teen trends. For example, when logging onto an online shopping site such as Topman, it is flooded with checked shirts. Therefore, as a result checked shirts like skinny jeans reflect popular culture at the moment, and every time you see checked shirts teenagers associate them with Indie bands. Therefore as a group we decided it was crucial to include a checked shirts.

Below is a link to Topman, which shows how skinny jeans anc checked shirts reflect popular culture. For example, Topman is a very current shop where a huge amount of teenagers shop and buy clothes from. I know this because I work for the Arcadia group which owns Topshop and Topman, and we make a huge amount of profit, in which we have to rely on teengers who are our main target auidence to buy the clothes:

http://www.topman.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=17551&storeId=12555&categoryId=38981&langId=-1&top=Y